Belgium to attract new investors with its "Only in Belgium" campaign

There are many reasons for a foreign company or business to invest in Belgium. That is the message being put across in the "Only in Belgium" campaign launched today. The "Invest in Belgium" website created to support the campaign, sets out all of the positive features that our country has to offer.

Central location in the heart of Europe, highly qualified workforce, smart tax system, etc. There are many European business leaders who are well aware of the good reasons that make Belgium attractive for investors. But are these same good reasons also known to business people in Asia, Russia or America?

The "Only in Belgium" campaign, which features a TV commercial, newspaper advertisements and the "Invest in Belgium" website, illustrates a number of typically Belgian ‘things’, including the invention of the saxophone and numerous comic strip heroes, such as Lucky Luke. Business leaders also explain the reasons why they decided to invest in Belgium.

In order to reach a maximum number of potential investors in other countries, the TV ad will be broadcast on CNN and BBC World. The press advertisement will be published in particular in The Economist and the Financial Times, while the "Invest in Belgium" website will be translated into 8 languages, including Chinese Russian and Japanese.

Visit the www.invest.belgium.be website.